Overview

Modules

• 1. Marketing Management

  Course overview:

   

  This course explores some general topics areas, which include services marketing, customer satisfaction, strategic marketing planning, marketing strategy, and current global marketing concerns.

   

  The course introduces to the learners (students) how theories of marketing principles, strategies, and trends analysis can assist marketers, managers, and entrepreneurs to effectively satisfy their consumers’ needs and demands, promote differentiation of their businesses, and achieve profitability in long-term profitability

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  Who should attend?

  • Company-funded employees who are required to upskill to support the work functions at the workplace.
  • Individual who is seeking to upskills for a career progression or employability.
  • Individuals who want to acquire the specialised knowledge and qualifications required to explore and enter into a different industry.

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  Entry Requirement

  Minimum Age Requirement	21
  Language Proficiency	Attainment of IELTS 6.0 or equivalent, or A pass in ASCENSUS INSTITUTE’s English Literacy Test with a minimum grade of 70%.
  Minimum Academic Requirement	Normal Entry: A Bachelor’s Degree in any field or equivalent.   Alternative Entry: Applicants with the minimum age of 30, who do not possess the above qualifications but have a minimum of 8 years working experience, may be considered for entry into this course.   Evidence of previous employment will need to be provided, together with a reference from the current or recent employer.

  Training Hours32:0 Hours

  Assessment Hours4:0 Hours

  Assessment Method

  Combination of Formative and Summative Assessments

  E-Learning

  The course aims to allow learners (students) to become familiar with all of the components of marketing-mix and apply them in workplace contexts. The learners (students) will be exposed to discussions that will help them build abilities in crafting marketing strategies and prepare them to complete marketing plans for businesses in various sectors, environments, and situations, in accordance with their policies and strategies.

  Mode of DeliveryBlended: (Classroom and Synchronous)

  Course Fee$100.00 + 8% GST

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  SSG Training Grant is only applicable to Singaporeans & Permanent Residents, and is subject to approval.

  Full Course Fee Before Funding		Net Course Fee (with GST) Payable By Candidate:
  Before GST	After GST	MCES Singaporeans 40 Years and above SSG Training Grant @ 70%	Singaporeans & PRs 21 Years and above SSG Training Grant @ 50%
  S$100.00	S$108.00	S$38.00	S$58.00

Graduation Requirement and Award

Teacher : Student Ratio - 1 : 20

Miscellaneous Fees

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Course Timetable

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